What is SEO and Why Is It Important To You

What is SEO and Why Is It Important To You

So, what is SEO?  SEO is a technical term that stands for Search Engine Optimization.  While there are many descriptions of what SEO actually means, it really is how and what it is used for that is important.  SEO Ranking is the value of how one of your web pages ranks in comparison to others for a keyword that is searched for.  An example of this would be if you search for website developers on Google, you would want to see listings of people or companies that can do website development for you or maybe you want to see listings in your area.  As a developer, you would want your page about website development to be best ranked on search engines, like Google, so that you will get more traffic to your website from people searching for you. On the flip side, if you searched for website developers and got a list of stores that sold computers it wouldn't be helpful to you.  Companies like Google have algorithms that they use to best rank keywords and link to web sites / pages that are actually relevant and helpful to their users.

There is a science to SEO, meaning that the amount of traffic you receive is only good if it is relevant for the user and ultimately for you and your business.  A highway to nowhere benefits no-one.  So the quality of the clicks coming into to your website are important.  How you structure the titles, descriptions, keywords, and content for each of your web pages helps to lead to how well each will rank and how easily people will find you.

Hiring a professional, such as DigiLogic to assess and build a strategy for the SEO of your website, blog, or e-commerce store can greatly increase not only the traffic and visibility of your website, but ultimately drive more business to you and increase your revenue.  Unlike traditional advertising or even internet and social media advertising, SEO is "FREE" traffic to your website.  Website traffic that you receive as a result of ranking and being clicked on in a search engine results page is called "Organic Traffic".  Traffic that you receive as a result of paying for internet advertising, such as Google's AdWords or via Facebook Advertising is referred to as "Paid Traffic".  As a professional Internet & Social Media Marketing company, we know that all forms of traffic are important and if used in conjunction with each other as part of a well defined strategy can and will help your business grow.