Once upon a time, there was a small, relatively unknown real estate agency based in Austin, Texas, called “Lone Star Realty.” They had a handful of dedicated agents, a loyal customer base, and a resolute will to succeed. Yet, their growth was stunted, primarily due to their limited online presence.

Recognizing the need for a stronger digital footprint, the agency’s owner, Jim, decided to take a leap of faith. He split his business into two entities: Lone Star Realty North and Lone Star Realty South. This unique decision would come to serve as an insightful experiment, each business representing a different approach to digital marketing.

For Lone Star Realty North, Jim hired a reputable digital marketing firm with a strong background in SEO. This team carefully assessed Lone Star North’s online presence, optimizing their website for local search, improving site speed, and initiating a content marketing strategy that established them as a credible voice in the Austin real estate market.

In contrast, Lone Star Realty South decided to continue as they were, relying on traditional marketing methods, word-of-mouth, and existing customer relationships to generate business, not seeing the urgency to improve their online visibility.

The difference in outcomes was staggering. Lone Star Realty North, thanks to their robust SEO strategy, saw their website traffic soar. They became a prominent name in online search results, leading to an influx of new clients, a dramatic increase in sales, and substantial revenue growth. In just one year, Lone Star North had effectively doubled their client base.