So you think that your competitor is running a better ad or has more visibility on social media than you. The stark truth is that you are both invisible because your potential customers are too distracted to notice you. Election results. COVID-19. Back to school. Gun rights. Tropical storm coming. It is important to have a consistent presence so that you are eventually seen and recognized. So let’s say you have a new post on social media and it got 50k likes. How many people do you think saw it?  I’d err on the side of zero and recommend that you keep posting. People are so distracted that they may click “like” but not really see you. Think of it as listening to someone but not hearing what they are saying. It can be upsetting to know that you can help so many people with your products and services if you could just get their attention and let know that you are there for them.

The best advice I can give you is to up your activity as much as you can.  Whether it’s posting on Facebook, Instagram, and Twitter everyday, or posting a video on YouTube every day.  Maybe it’s getting yourself a website or fixing the one that you have.  Maybe its just exposing your website properly with SEO so that you show up in search results when people search for your product or the service that you offer.  Maybe its getting yourself more visible on business directories like Google, Bing, Apple, Apple Maps, Google Maps, or Yelp.  Maybe it’s getting a business profiles setup on Facebook and LinkedIn.  Maybe its optimizing your visibility for voice search so that when someone asks Siri, Alexa, Google Assistance, Cortana, or Bixby where to get the widget you sell or for someone nearby that offers the service that you provide, that your business actually shows up in the results so that they can reach out to you. Maybe its doing a daily video blog or written blog helping teach other people how to do what you do.